In this in-depth tutorial, we will guide you through the entire process of setting up server side tracking using Tag Manager. This robust approach empowers you to efficiently track multiple domains or subdomains on a single server, leading to cost savings and enhanced tracking capabilities.

Setting up a Docker Server with Subdomains and SSL Certificates

To kickstart your journey, we’ll demonstrate how to create a Docker server on Ubuntu that includes the setup of subdomains and SSL certificates. This multifaceted approach allows you to not only establish the server but also ensure that your connections are encrypted and secure. This is especially important for protecting user data and maintaining trust.

Learn how to create a Docker server on Ubuntu, add subdomains, and install SSL certificates with our detailed tutorial

Detailed Docker Server Setup Tutorial

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Expanding Your Subdomains and SSL Certificate Management

As your tracking requirements evolve, you might want to add more subdomains to your server. We will guide you through the process of seamlessly adding additional subdomains and managing SSL certificates. This step ensures that your server remains flexible and scalable while maintaining robust security measures.

Explore our comprehensive guide on adding more subdomains and efficiently managing SSL certificates

Subdomain and SSL Setup Tutorial

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Creating and Configuring the Tag Manager Server Container

With your server infrastructure in place, it’s time to delve into the intricacies of setting up the Tag Manager server container. This container is the heart of your tracking system and is responsible for tracking Google Analytics 4 (GA4) and Facebook conversions using the Conversion API.

Embark on a step-by-step journey with our detailed tutorial on creating and configuring the Tag Manager server container

Tag Manager Server Container Setup Tutorial

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Building the Client Container for Server Side Tracking

In this section, we will create the client container, a pivotal component for tracking GA4 and Facebook default events. This step is vital for collecting a wealth of data and gaining profound insights into user behavior on your various websites or applications.

Follow our comprehensive guide to construct the client container and configure it for tracking GA4 and Facebook default events

Client Container Setup Tutorial

By meticulously following these tutorials, you’ll unlock the full potential of server side tracking with Google Tag Manager. This powerful approach will revolutionize your data collection, empowering you with several key advantages:

• Enhanced Tracking Capabilities: Move beyond the limitations of traditional client-side tracking. Server side tracking grants you access to richer data sets, capturing user behavior even with ad blockers or privacy settings enabled. This comprehensive data allows you to create a more accurate picture of your user journey.
• Reduced Expenses: Server side tracking with Tag Manager streamlines your workflow by eliminating the need for multiple tracking codes on each domain or subdomain. This translates to less time spent managing tags and potentially lower costs associated with additional tracking tools.
• Deeper User Insights: Gain a more profound understanding of how users interact with your various domains and subdomains. Server side tracking eliminates data silos, allowing you to analyze user behavior across your entire digital ecosystem. This holistic view empowers you to make informed decisions that optimize user experience and drive conversions.

In essence, these tutorials equip you with the knowledge and skills to leverage server-side tracking with Tag Manager, ultimately leading to a more robust understanding of your audience and a significant competitive edge.

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