Server-Side Tracking with GTM: A Complete Guide for Multi-Domain Efficiency
In this in-depth tutorial, we will guide you through the entire process of setting up server-side tracking using Tag Manager. This robust approach empowers you to efficiently track multiple domains or subdomains on a single server, leading to cost savings and enhanced tracking capabilities.
Table of Contents
Setting up a Docker Server with Subdomains and SSL Certificates
To kickstart your journey, we’ll demonstrate how to create a Docker server on Ubuntu that includes the setup of subdomains and SSL certificates. This multifaceted approach allows you to not only establish the server but also ensure that your connections are encrypted and secure. This is especially important for protecting user data and maintaining trust.
Learn how to create a Docker server on Ubuntu, add subdomains, and install SSL certificates with our detailed tutorialDetailed Docker Server Setup Tutorial
Expanding Your Subdomains and SSL Certificate Management
As your tracking requirements evolve, you might want to add more subdomains to your server. We will guide you through the process of seamlessly adding additional subdomains and managing SSL certificates. This step ensures that your server remains flexible and scalable while maintaining robust security measures.
Explore our comprehensive guide on adding more subdomains and efficiently managing SSL certificatesSubdomain and SSL Setup Tutorial
Creating and Configuring the Tag Manager Server Container
With your server infrastructure in place, it’s time to delve into the intricacies of setting up the Tag Manager server container. This container is the heart of your tracking system and is responsible for tracking Google Analytics 4 (GA4) and Facebook conversions using the Conversion API.
Embark on a step-by-step journey with our detailed tutorial on creating and configuring the Tag Manager server containerTag Manager Server Container Setup Tutorial
Building the Client Container for Tracking
In this section, we will create the client container, a pivotal component for tracking GA4 and Facebook default events. This step is vital for collecting a wealth of data and gaining profound insights into user behavior on your various websites or applications.
Follow our comprehensive guide to construct the client container and configure it for tracking GA4 and Facebook default eventsClient Container Setup Tutorial
By meticulously following these tutorials, you will be excellently prepared to implement server-side tracking using Tag Manager, enhancing your tracking capabilities, reducing expenses, and gaining profound insights into user behavior across your diverse domains and subdomains.